Resources

Notes on commercial intelligence.

Essays, research and field notes on how modern commercial teams turn data into decisions — and decisions into execution.

What is a business digital twin?
May 12, 2026·6 min read

What is a business digital twin?

One of the strangest characteristics of modern companies is that, despite being surrounded by more information than at any other point in history, they often possess only a fragmented understanding of themselves.

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Your AI initiative is failing. Here's the real reason.
TrendsOperations

Your AI initiative is failing. Here's the real reason.

I've spent years inside companies that were, by any reasonable measure, sophisticated operators. Global pharma. Hypergrowth SaaS. Scaleups with serious investors and world-class GTM teams. These were not naive organizations. They had CRMs, data stacks, BI tool

May 12, 2026 · 5 min read
Introducing the Tinkery Partner Program
Company

Introducing the Tinkery Partner Program

Over the past year, we’ve spent a lot of time speaking with teams working close to data — agencies building dashboards, marketing ops teams trying to bring structure to their CRM, and data consultancies stitching together pipelines across multiple tools.

March 26, 2026 · 5 min read
The Anti-AI AI Story
TrendsCompany

The Anti-AI AI Story

On restraint, epistemology, and the discipline of building intelligence that knows when to stay silent

March 10, 2026 · 6 min read
Traffic Is Flat. Decisions Are Up
MarketingTrends

Traffic Is Flat. Decisions Are Up

Traffic isn’t growing like it used to. And if you work in marketing, you already know this because you’ve tried everything.

February 12, 2026 · 9 min read
Why Teams Are Using AI Every Day — But Don’t Trust a Single Number It Produces
TrendsOperations

Why Teams Are Using AI Every Day — But Don’t Trust a Single Number It Produces

Artificial intelligence is everywhere in modern business. If you’re in marketing, sales, or revenue operations, chances are you’ve used AI tools in your daily workflow, even if you didn’t mean to. These days even Google has AI built in, so it’s being used whet

January 15, 2026 · 6 min read
AI, Attention, and the Age of Efficiency: How Marketing Leaders Will Win in 2026
TrendsMarketing

AI, Attention, and the Age of Efficiency: How Marketing Leaders Will Win in 2026

Over the past few years, I’ve watched the marketing world from a strange vantage point: part participant, part observer, part reluctant anthropologist. Every conversation felt like déjà vu, with teams overstretched, costs inflating, channels acting unpredictab

December 16, 2025 · 7 min read
Marketers Don’t Need to Become Data Scientists
MarketingData prep

Marketers Don’t Need to Become Data Scientists

For the last decade, marketers have been told a slightly terrifying story:

December 3, 2025 · 12 min read
AI dashboards are changing marketing. And now Tinkery is too
TrendsMarketing

AI dashboards are changing marketing. And now Tinkery is too

If you worked with Microsoft Office in the 90s or early 2000s, there is no doubt you remember Clippy, the animated paperclip that popped up with “helpful” advice. It was charming — and incredibly limited. Ask Clippy a slightly complex question, and it had no c

September 9, 2025 · 5 min read
The No-Code Revolution: how non-technical teams are becoming data experts
Data prepTrends

The No-Code Revolution: how non-technical teams are becoming data experts

In 1977, a Harvard MBA student named Dan Bricklin watched his professor scribble numbers on a chalkboard during a case study. When the professor made a mistake and had to recalculate the entire grid, Bricklin had an idea: What if there were a digital blackboard where numbers could update automatically?

May 27, 2025 · 7 min read
Strategic revenue metrics SMBs can’t afford to ignore
Operations

Strategic revenue metrics SMBs can’t afford to ignore

Running a business can often feel quite daunting (not that I am talking from experience! ). You’re trying to balance growth, manage your team, and keep customers happy, all while fending off the occasional disaster...

May 23, 2025 · 8 min read
Tinkery vs. traditional BI tools: what’s right for your team?
Data prepOperations

Tinkery vs. traditional BI tools: what’s right for your team?

And CRMs… don’t get me started. We love CRMs, we really do. But in my 20-year career I still haven’t found a company in which their contact, lead, scoring or deal data was squeaky clean. Or even mostly usable. And it’s normal – if you are dealing daily with thousands of rows, it’s impossible to have it all ready to quickly extract insights out of it.

May 23, 2025 · 4 min read
Why your data stack is failing your Ops teams And what to do instead
OperationsData prep

Why your data stack is failing your Ops teams And what to do instead

If you’re in Revenue Operations (RevOps), Marketing Ops, or Customer Experience Ops, your data stack is probably failing you.

May 23, 2025 · 3 min read

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