Coordinate pricing, promotions and product availability across digital channels using shared commercial context — not isolated ecommerce metrics.
The team is optimising the funnel. But you suspect the real problem is price or availability. You can only change what you control on the site — not the merchandising decisions that happen upstream.
You need to see the digital channel in the full commercial context, so you can point the team at the right lever.
“I can optimise every pixel on the site, but I cannot fix the merchandising decisions that happen before the customer arrives.”
You own the digital P&L but not every lever behind it. Price, promotional depth, assortment and availability are decided elsewhere and land on your channel.
Growth measured on contribution, not on sessions and conversion in isolation.
Onsite price, badging and mechanics consistent with the wider commercial plan.
Demand directed at products that can actually be fulfilled at the intended margin.
One version of price and offer across web, app, marketplace and store.
Ecommerce can optimise traffic, conversion and onsite execution — but the underlying constraint frequently sits with merchandising, pricing, inventory, marketing or finance.
Digital performance opportunity
Traffic, price, stock, margin
Products by commercial upside
Price, promo or visibility
With pricing and merchandising
Against margin and cover
Live across digital channels
Impact across channels
Channel metrics connected to the margin, stock and promotional consequences behind them.
Tinkery connects the digital stack to the commercial functions whose decisions shape it.
The same commercial context, translated into the decisions each function owns.
A walkthrough on your catalogue, your channels and the trade-offs your team faces weekly.