Every pricing decision is a margin decision.
AI-powered pricing recommendations grounded in Commercial Context, business rules and enterprise execution.
Thousands of price decisions a week, made without a shared answer.
- Margin leakageDiscounts nobody re-checks
- Slow reaction timesDays behind the market
- Inconsistent pricingChannel and region drift
- Missed opportunitiesUpside never surfaced
Pricing isn't about finding the lowest price. It's about balancing commercial trade-offs.
From signal to executed price — in one governed loop.
- 01Detect
Margin or market movement surfaces
- 02Reason
Trade-offs quantified in context
- 03Recommend
One priced action, explained
- 04Approve
Policy gate and human sign-off
- 05Execute
Write-back to every channel
- 06Measure
Realised margin tracked
- 07Learn
Elasticity models updated
What your pricing team actually sees.
Category 12 priced 4.2% below market
+€180k- 68 SKUs affected
- Stock cover healthy
- No promo conflict
Raise ladder by one step in 3 markets
- Elasticity says volume holds
- Competitor index stays green
- Ends before the autumn campaign
Projected gross margin effect
+1.6 pts- Modelled over 8 weeks
- Downside case: +0.4 pts
- Tracked post-execution
Price change · 214 SKUs · 3 markets
Business outcomes, not model metrics.
Repricing that defends margin instead of chasing volume.
Spreadsheet cycles replaced with reviewed recommendations.
Competitor and demand shifts acted on the same day.
Every price move policy-checked and fully logged.
Pricing that lands where it counts.
Approved price moves are written straight into the systems that run the business — no exports, no re-keying.
Pricing Intelligence is powered by the Tinkery Platform.
Commercial Context, Decision Intelligence and Agentic Orchestration — working on your data, inside your governance.