The Commercial Execution Engine.

One operating layer above your existing stack — opportunities in, governed commercial decisions out, continuously.

COMMERCIALEXECUTIONENGINEERPCommercePOSCRMMarketingWMSPricing+2.4 pt marginPromotionsROI +18%Inventory-14% ageingDECISIONS OUTOPPORTUNITIES IN · CONTINUOUSLY
PRICINGINVENTORYPROMOTIONSMERCHANDISINGASSORTMENTDEMAND PLANNINGSTORE PERFORMANCECOMMERCIAL PLANNING
01WHY THIS EXISTS

Every commercial question spans systems that never meet.

Where are we leaking margin this week?

ERP
Commerce
Finance
Competitor feed
PIM
Planning
EACH SYSTEM IS CORRECT · NONE OF THEM CAN ANSWER
02THE ARCHITECTURE

One path. Every decision.

01

Commercial Signals

Everything the business already emits, continuously.

OrdersStockPricesPromotionsCostsTraffic
02

Commercial Context

Signals resolved into one shared understanding of the business.

03

Reasoning Engine

Forecasts, rules, optimisation and language models reasoning together.

04

Decision Intelligence

Trade-offs weighed, consequences quantified, a next best action chosen.

05

Agentic Orchestration

Governed execution: rules, thresholds, approvals, then action.

06

Enterprise Systems

Actions written back where the business actually runs.

ERPCommercePIMPOSPlanning
07

Business Outcomes

Margin, promotion ROI, working capital and speed move.

↺ CONTINUOUS LEARNING FEEDS BACK INTO COMMERCIAL CONTEXT

Products
Categories
Suppliers
Customers
Promotions
Pricing strategy
Locations
Margins
Seasonality
Business rules
COMMERCIAL
CONTEXT
03THE FOUNDATION

A living model of the business.

Products, suppliers, stores, margins and rules resolved into one connected model — so AI reasons like a retailer instead of querying tables.

04HOW IT REASONS

Commercial decisions are trade-offs.

Inside Decision Intelligence
SIGNAL

Margin on 412 SKUs drifting below floor

CONTEXT

Price ladder · supplier cost · elasticity · competitor index

TRADE-OFF

Volume −0.6% · Margin +2.4 pts

ACTION

Raise 118 line prices by one ladder step in 4 markets

CONFIDENCE92%
05HOW IT EXECUTES

Autonomy earns its scope.

Inside Agentic Orchestration
OPPORTUNITY QUEUE
MERCHANDISING+€420k

Space reallocation in 34 stores

DEMAND PLANNING−12% error

Forecast drift on 3 categories

COMMERCIAL PLANNING−1.4 pts

Q3 margin plan at risk

AGENT

“Why is category 12 below plan?”

Supply delays cut availability 9 days; competitor pricing moved twice. Recovering plan needs assortment depth, not discount.

APPROVAL

Inventory transfer · 23 stores

Within margin policy
Below value threshold
Awaiting category lead
EXECUTION TIMELINE
  1. 09:02Assortment agent flags 62 underperforming lines
  2. 09:14Pricing agent evaluates ladder impact across 4 markets
  3. 09:31Category lead approves 41 of 62 changes
  4. 09:33Write-back to ERP and commerce complete

Governed

Policy, thresholds and approvals decide what may act — never the model.

Accountable

Every input, recommendation, approver and result is recorded.

Open

50+ connectors and full API parity with the interface.

Enterprise retail already has systems of record.

Next comes systems of commercial reasoning and execution.

Tinkery is building that operating layer.