Run promotions that grow profit, not just revenue.
Plan, optimise and execute promotions using Commercial Context and Decision Intelligence.
Promotions are optimised alone, then priced, stocked and funded elsewhere.
72%
Of promotions are evaluated without their true margin and inventory cost
Promo calendarVendor funding sheetsMarketing planStock reportsLast year's resultsCategory targets
FRAGMENTED INPUTS · NO SHARED ANSWER
- Revenue up, profit flatDepth funded by margin
- CannibalisationFull-price lines lose sales
- Stock mismatchUplift with no cover
- No learning loopSame mechanic repeated
Every promotion is a commercial trade-off.
+20%
ROI CHANGE
−38%
CANNIBALISATION
OK
STOCK COVER
87%
CONFIDENCE
From promo idea to measured profit — in one governed loop.
- 01Identify
Candidate lines and windows
- 02Evaluate
Uplift versus true cost
- 03Recommend
Mechanic, depth and scope
- 04Approve
Trading and finance sign-off
- 05Launch
Pushed to every channel
- 06Measure
Incrementality, not sales
- 07Learn
Uplift models retrained
What your trading team actually sees.
PROMOTION RECOMMENDATION
Replace blanket 25% off with 3-for-2
+€260k- Applies to 46 lines
- Vendor funding retained
- Runs weeks 34–37
CONFIDENCE 87%
EXPECTED BUSINESS IMPACT
Incremental profit, not incremental noise
+20% ROI- Uplift: +18% units
- Cannibalisation: −38%
- Sell-through: 92% by week 4
CONFIDENCE 83%
RISK CHECK
Two lines flagged for low cover
- Transfer suggested from DC2
- Exclude 4 stores
- Alternative depth offered
CONFIDENCE 79%
APPROVAL WORKFLOW
Promotion change · 46 lines · weeks 34–37
Funding confirmed
Margin floor respected
Stock cover validated
Awaiting trading director
Promotions that launch everywhere at once.
Approved mechanics flow into commerce, marketing and store systems together — one version of the offer.
APPROVED DECISION
Commerce
OFFERS + BADGING
Marketing
CAMPAIGN AUDIENCES
ERP
FUNDING + COST
POS
TILL MECHANICS
BI-DIRECTIONAL WRITE-BACK · EVERY ACTION LOGGED
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Commercial Context, Decision Intelligence and Agentic Orchestration — working on your data, inside your governance.